Rivian (RIVN) R2 SUV Expects Over 100,000 Preorders: What This Means for Investors and the Future of Electric Vehicles

Rivian (NASDAQ: RIVN) is set to begin deliveries of the highly anticipated R2 SUV in the first half of 2026, with Vice President of Manufacturing Tim Fallon revealing that the vehicle has already amassed over 100,000 preorders. This significant milestone marks a substantial increase from the previous update of 68,000 preorders, showcasing the growing demand for Rivian’s products.

The R2, priced at $45,000, is positioned as Rivian’s most affordable vehicle, offering consumers an attractive entry point into the electric vehicle market. With U.S. reservations requiring a deposit of $100, the R2 is equipped with the North American Charging Standard (NACS) port, allowing drivers to utilize Tesla’s (NASDAQ: TSLA) Supercharger stations.

During the event where this news was shared, Fallon also highlighted that equipment upgrades in Rivian’s Illinois facility have boosted production by approximately 30%, underscoring the company’s commitment to meeting the growing demand for its vehicles. Additionally, Rivian’s Normal facility aims to achieve net-zero emissions, aligning with the company’s sustainability goals.

In the second quarter of 2024, Rivian produced 9,612 vehicles and delivered 13,790 vehicles, reaffirming its production guidance for the year. Despite this steady growth, analysts anticipate a marginal revenue increase of 0.11% year-over-year, with a quarterly decline of 6.79%. Rivian is projected to report a GAAP EPS loss of $1.40 for the quarter, signaling that profitability may still be a few years away.

Investors eagerly await Rivian’s earnings report on August 6, which will provide further insights into the company’s financial performance and outlook. While the R2’s success is encouraging, it will take time before its full impact on Rivian’s bottom line is realized.

As an investor, staying informed about Rivian’s developments and financial performance can help you make informed decisions about your investment portfolio. With the electric vehicle market rapidly evolving, Rivian’s growth trajectory and product offerings are worth monitoring for potential investment opportunities.


As the world’s best investment manager and financial market journalist, I have analyzed Rivian’s latest milestone of over 100,000 preorders for the R2 SUV. This development signals growing demand for Rivian’s products and highlights the company’s potential for future growth in the electric vehicle market. For investors, keeping a close eye on Rivian’s financial performance and market trends can provide valuable insights for making informed investment decisions.

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