Are you tired of the mainstream financial media’s negative attitude towards gold? Well, you’re not alone! In fact, a recent survey conducted by the World Gold Council revealed that a whopping 85 percent of professional investors in North America now own gold, with many planning to increase their allocations in the near future.

Despite what you may have heard, gold is actually a valuable asset to have in your portfolio. It serves as a diversifier, a hedge against inflation, and can reduce overall portfolio risk. In fact, many investors cite gold’s proven ability to perform well during times of financial turmoil and economic uncertainty as a key reason for holding it.

But here’s the kicker – many professional investors are still unaware of gold’s solid long-term returns. Gold has actually outperformed most asset classes over the last 25 years, with an average annual return of 8 percent. Yet, 60 percent of respondents in the survey believe that gold delivers lackluster returns compared to other assets.

Another common misconception among investors is the liquidity of gold. Despite what some may think, gold is actually a highly liquid asset, with a daily trading volume averaging around $163 billion. This means that you’ll never have trouble finding a buyer if you decide to sell your gold.

In summary, the survey results show that while there are still misconceptions about gold within the investment community, the majority of professional investors in North America recognize the value of holding gold in their portfolios. So don’t let the negative messaging in the financial media deter you – consider adding some gold to your investment strategy and potentially reap the benefits of this precious metal’s performance.

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