Breaking News: Floki’s Valhalla MMORPG to Launch High-Profile Advertising Campaign in English Premier League for 2024-25 Season
Miami, Florida, August 13th, 2024 – Floki has just revealed its plans to showcase Valhalla, the revolutionary PlayToEarn MMORPG, through a major advertising initiative during the upcoming English Premier League (EPL) season. This strategic move aims to leverage LED perimeter boards during live games, providing immense global exposure and boosting the brand’s reputation.
The English Premier League stands out as the most-watched sports league worldwide, surpassing the UEFA Champions League and Bundesliga combined. With a massive cumulative audience of 3.23 billion during the 2022-23 season, the EPL broadcasts to 712 million households across 190 countries. Nielsen data indicates that 2.01 billion viewers tune in for live matches, while 1.22 billion watch highlight shows and other non-live content.
Valhalla’s LED perimeter board ads will be strategically positioned for maximum visibility, ensuring prominent exposure during broadcasts. The ads offer dynamic content tailored for different audiences and will be integrated within the event itself, enhancing in-program visibility. These multichannel ads will reach audiences across various platforms, including broadcast, social media, mobile, and online, with uninterrupted visibility and minimal ad avoidance.
Each minute of LED ad delivery promises an incredible 156 minutes of global on-screen exposure, totaling 100 minutes throughout the season. The campaign is expected to reach over 200 million people, generating 1.2 billion impressions and nearly 440 hours of on-screen duration globally. Europe, Asia & Oceania, and Africa are projected to receive significant impressions and on-screen time from this campaign.
The campaign will be featured on prominent broadcasters such as Sky Sports, TNT, Amazon Prime, BBC, NBC Sports, and more, ensuring extensive coverage and visibility. Valhalla, set in a dynamic MMORPG world inspired by Norse mythology, offers players a unique gaming experience focused on creature collection, training, and strategic gameplay.
Floki, the cryptocurrency and utility token behind Valhalla, aims to become a leading global digital currency, emphasizing utility, community engagement, and marketing. With over 490,000 holders and a strong global presence, Floki continues to expand its reach through strategic partnerships and initiatives.
In conclusion, the collaboration between Floki and the English Premier League represents a significant milestone in the gaming and cryptocurrency industries. The extensive advertising campaign for Valhalla is poised to reach millions of viewers worldwide, showcasing the potential for innovative marketing strategies to drive brand awareness and engagement. Stay tuned for more updates on this exciting partnership and its impact on the gaming and cryptocurrency markets.