Editor’s note: “Apple Intelligence: The Next Frontier in AI Development” was previously published in August 2024. It has since been updated to include the most relevant information available.
Right now, the world’s most powerful companies are in an all-out race to develop top-tier artificial intelligence. Titans like Microsoft (MSFT), Amazon (AMZN), Alphabet (GOOGL), Meta (META), Tesla (TSLA) and others have all put billions of dollars toward building their own AI technologies. But we think that ultimately, a notable laggard will win this race. So, who do we foresee taking the AI crown? Apple (AAPL).
Throughout all of 2023 and the first half of 2024, Apple was relatively quiet about its AI developments. While competitors like Microsoft made splashy, multi-billion-dollar investments into startups and announced new AI products and services, Apple didn’t do much… until earlier this summer.
At its annual Worldwide Developers Conference (WWDC) on June 13, Apple introduced Apple Intelligence – its brand-new proprietary AI ecosystem.
And we believe this newly unveiled technology could transform the AI landscape.
What Is Apple Intelligence?
At its core, Apple Intelligence is centered on hyper-personalized AI.
Specifically, Apple is trying to turn its iPhone into a hyper-personalized AI assistant. Think J.A.R.V.I.S. from Iron Man – a powerful system that understands and responds to human speech, recognizes voices, quickly analyzes data to assist with research and decision-making. That’s what Apple Intelligence is all about.
Imagine your iPhone equipped with a custom AI model tailored specifically to your wants and needs. It would know everything about you and be able to help you do almost anything.
Apple: Creating the Future of AI
Now, admittedly, Apple’s first steps into this foray are small.
When it debuted Apple Intelligence, the company launched a few new features.
For starters, Siri is getting a major upgrade and will be able to pull data to perform cross-app actions. Apple also announced a flurry of AI-powered content generation tools like Genmoji and revealed a coming integration with ChatGPT for all iPhones.
But do not interpret this present dearth as Apple being unable to compete in the AI Race.
Apple took the first step on its AI journey this summer and will take many more steps in the coming months. We believe that when the journey is complete, Apple Intelligence will become the most transformative AI on the planet.
The Final Word
Apple has all the personal data necessary to create profound, hyper-personalized AI.
But when it comes to creating great AI, data is only half of the equation.
Apple recently confirmed that it’s working with OpenAI to natively integrate ChatGPT into the iPhone through Siri. With Apple’s data and OpenAI’s AI models, Apple Intelligence is equipped with the most fuel and best engine in the AI Race.
We think Apple Intelligence could become the world’s best AI and unveil a game-changing iteration of the iPhone soon.
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