Polkadot Partners with Inter Miami FC: Messi’s Team to Sport Polkadot Logo on Training Gear
In a groundbreaking sponsorship deal, Polkadot has become the global training partner of Lionel Messi’s Inter Miami football club. The partnership will see Polkadot’s logo featured on all of IMCF’s first team training gear, starting with their away match against Chicago Fire FC on August 31.
Players and technical staff will don Polkadot-branded training shirts during official sessions at Miami’s Florida Blue Training Centre and on the road, as well as during pre-match warm-ups. As a main partner, Polkadot will engage with Inter Miami’s fans through interactive fan zones and digital campaigns.
The company will also enjoy branding opportunities at the training center and throughout the Chase Stadium, with signage on the inside and outside, as well as LED displays and other stadium visuals. Chrissy Hill, CLO & interim COO of Parity Technologies, Polkadot’s leading technical contributor, expressed excitement about the sponsorship, stating, “Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”
Euan Warren, Inter Miami Vice President of Partnerships, added, “Partnering with Polkadot as our Global Training Partner is a natural fit for Inter Miami. Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”
In its recent treasury report, Polkadot allocated $87 million worth of DOT to various initiatives in the first six months of 2024, with the largest share going towards marketing and outreach activities. These expenses were aimed at attracting new users, developers, and businesses to the Polkadot ecosystem.
After completing Polkadot 1.0 in July 2023, the blockchain community is now gearing up for Polkadot 2.0, which will feature advanced technologies like Async Backing, Elastic Scaling, and Agile Coretime.
In summary, Polkadot’s partnership with Inter Miami FC marks a significant step in the company’s efforts to expand its reach and engage with a wider audience. The collaboration not only benefits both parties involved but also showcases the potential for blockchain technology to revolutionize the world of sports sponsorship. As Polkadot continues to innovate and grow, investors and fans alike can expect exciting developments in the future.