Understanding Online Advertising on iDNES.cz
What is Online Advertising Consent?
By agreeing to receive targeted ads instead of paying, you allow the display of both targeted and non-targeted ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. These ads are tailored to your interests based on profiling your online activities to show you relevant content. This targeting is done by MAFRA, a.s., and 79 advertising partners listed here.
Revoking Advertising Consent
You can withdraw your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to ad-free iDNES Premium. You can change or revoke consent for other purposes unrelated to advertising targeting without switching to iDNES Premium. The consent is valid for one year but is limited by the cookie’s lifespan storing the consent information.
Data Processing and Your Privacy Settings
We process some data, not for advertising targeting, based on legitimate interest. You can object to processing based on legitimate interest and adjust privacy settings in the Detailed Settings section. Your settings will apply to our websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Data Processing Methods
- Storage and/or access to information on devices
- Use of limited data for ad selection
- Creating profiles for personalized content selection
- Ad performance measurement
- Understanding the audience through statistics or data combinations from various sources
- Using profiles for personalized ad selection
- Service development and improvement
- Creating profiles for personalized advertising
- Content performance measurement
- Technical website operations
Consent for iDNES.cz
Opting for iDNES.cz without payment and granting us consent for targeted advertising will always be for the purposes mentioned above in bold.
Special Conditions for Registered Users
Registered users and iDNES Premium users can temporarily access our websites in the original manner.
New Terms and Conditions
The system is currently in a trial phase for a portion of users. The new terms and conditions apply to registered users from 20.9.2024.
For more information on using cookies, visit here.
Find the terms and conditions for iDNES Premium without ads and for using websites with consent for targeted advertising, which will govern the respective relationship, here.
Analysis of Online Advertising Impact
Understanding online advertising and consent for targeted ads is crucial in today’s digital landscape. By allowing targeted advertising, users receive ads tailored to their interests, creating a more personalized online experience. However, it’s essential to be aware of data processing methods and privacy settings to protect personal information. Withdrawal of consent may lead to ad-free premium options but could affect the user experience.
For businesses, targeted advertising offers a way to reach a specific audience and measure ad performance effectively. By creating profiles for personalized content and ads, companies can enhance user engagement and improve services. The ability to adjust settings and revoke consent provides users with control over their online experience, balancing personalization with privacy.