Understanding Online Advertising on iDNES.cz and Other Websites
What is Online Advertising Consent?
By agreeing to see advertisements instead of paying for access to content, you are giving consent to receive targeted and non-targeted ads on websites like iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. These ads are tailored to your interests based on your online behavior, ensuring that you see relevant content that captures your attention.
How Does Ad Targeting Work?
- Advertisements are personalized by profiling your habits and interests gathered from your online activities.
- MAFRA, a.s., and its 79 advertising partners use this data to display ads that match your preferences.
Revoking Ad Targeting Consent
You can withdraw your consent for ad targeting at any time. However, if you do so, you may be prompted to switch to ad-free iDNES Premium. You can also modify or revoke consent for other purposes, such as content customization, without upgrading to iDNES Premium.
Data Processing Information
We and our partners process data in various ways, including storing/accessing information on your device, using limited data for ad selection, measuring ad performance, creating profiles for personalized content, and more. Your settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Additional Details
- Registered users and iDNES Premium subscribers can temporarily access our sites in the original format.
- New terms and conditions will apply to registered users starting from 20.9.2024.
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Find the terms and conditions for iDNES Premium without ads and the terms for using websites with targeted advertising consent to govern the respective relationships.
- 1 Excluding specific ad formats that are difficult to remove from content, such as commercial messages or self-promotion by our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose separate settings for other websites in our company. However, if you consent to targeted advertising on those sites, we will assume you have also consented for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis of Online Advertising Consent
Understanding and managing your online advertising consent is crucial for controlling the ads you see and ensuring they align with your interests. By providing consent, you enable websites to tailor their content to your preferences, creating a more personalized browsing experience.
Revoking ad targeting consent gives you the option to switch to ad-free premium services, offering an ad-free browsing experience. It’s essential to be aware of how your data is processed and used for ad targeting purposes to make informed decisions about your online privacy.
By staying informed about online advertising practices and managing your consent settings, you can enhance your browsing experience and protect your privacy online.