Esscom Unveils New Branding Strategy for Enhanced Security
Esscom’s Rebranding Effort: A Step Towards Improved Security
The Eastern Sabah Security Command (Esscom) recently revealed a new look for its logo and jurisdiction map, marking the second phase of its rebranding efforts. The changes, announced by Esscom Commander Datuk Deputy Commissioner Victor Sanjos, include a shift from the previous maroon color scheme to a fresh blue and white palette.
Restoring Public Confidence Through Rebranding
The decision to revamp Esscom’s visual identity aims to restore public confidence in the security of Sabah’s east coast. By unveiling the new logo and map colors at the Esscom monthly assembly in Lahad Datu, DCP Victor emphasized the organization’s commitment to preventing intrusions and kidnappings within its jurisdiction.
Mission: Ensuring Safety and Prosperity in EssZone
Esscom’s primary mission is to safeguard EssZone and create a safe environment for residents to thrive. With a focus on eliminating criminal activities such as intrusion and kidnappings, the organization plays a crucial role in maintaining peace and security along Sabah’s east coast.
Socio-Economic Development Initiatives in EssZone
In addition to enhancing security measures, Esscom is actively involved in socio-economic programs aimed at improving the lives of individuals in the EssZone area. By providing skills training and income-generating opportunities, the organization seeks to empower local communities and foster economic growth in the region.
Positive Impact of Rebranding on Tourism and Economy
Since the implementation of the movement control order (MCO) in October 2023, Esscom has witnessed an increase in tourist arrivals on the east coast. The shift from a curfew to the MCO terminology has made the region more appealing to visitors, contributing to the growth of the local tourism industry.
Empowering Communities through Skills Training
Under the socio-economic program initiated by Esscom, participants have the opportunity to enhance their skills and generate income through various training activities. From culinary workshops to vocational courses, the program aims to uplift individuals and create sustainable livelihoods in the EssZone area.
Analysis and Implications
Esscom’s rebranding initiative signifies a strategic move towards enhancing security measures and fostering socio-economic development in Sabah’s east coast region. By instilling confidence in the public and attracting more tourists through improved branding, Esscom is paving the way for a safer and more prosperous future for EssZone residents.
The organization’s focus on community empowerment and skills training underscores its commitment to creating sustainable opportunities for local individuals. Through targeted programs and initiatives, Esscom is not only strengthening security but also driving positive social and economic change in the region.
Overall, Esscom’s rebranding efforts reflect a holistic approach to security and development, emphasizing the importance of collaboration and innovation in safeguarding Sabah’s east coast. By prioritizing public safety and socio-economic progress, Esscom is positioning itself as a key player in shaping the future of EssZone and its residents.