Understanding Advertising Consent on iDNES.cz and Its Affiliated Websites
What Does Giving Consent for Advertising Mean?
- By agreeing to receive targeted advertising on iDNES.cz and other affiliated websites, you allow the use of cookies and other network identifiers to display both targeted and non-targeted ads.
- Targeted ads are tailored to your habits and interests based on your online activities, ensuring you see ads that are relevant to you.
How to Manage Your Advertising Consent
- You can withdraw your consent for targeted advertising at any time.
- If you withdraw your consent, you will be prompted to switch to an ad-free iDNES Premium experience.
- You can adjust or revoke consent for purposes other than targeted advertising without switching to iDNES Premium.
- Consent is valid for one year but is limited by the lifespan of the cookie storing the consent information.
Additional Information on Data Processing
- Some data, processed under legitimate interest, is not used for advertising targeting.
- You can object to data processing based on legitimate interest and make privacy settings adjustments in the detailed settings section.
Data Processing Methods
- Storage and/or access to information on devices
- Use of limited data for ad selection
- Creating profiles for personalized content
- Measuring ad performance
- Understanding the audience through statistics
- Using profiles for personalized advertising
- Developing and improving services
- Measuring content performance
- Technical operation of websites
Key Points to Remember
- Consent for targeted advertising always includes the purposes listed above.
Registered and iDNES Premium users can temporarily access our websites in the original format. The system is currently in a trial phase for selected users, with new conditions for registered users effective from 20th September 2024. For more information on the use of cookies, visit here.
For detailed information on the terms of service for iDNES Premium without ads and the terms for using websites with targeted advertising consent, refer to the respective terms and conditions.
- 1 Excluding specific ad formats that may be challenging to remove from content, such as commercial messages or self-promotions from our company and its subsidiaries. Details are available in our terms and conditions.
- 2 You can set preferences separately for other websites within our company. However, consenting to targeted advertising on those sites implies consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis:
Understanding and managing advertising consent is crucial for online users to ensure they receive relevant ads while maintaining privacy. By giving consent, users enable the display of targeted ads based on their interests and behaviors. It is essential to know how to adjust or revoke consent, as well as understand the data processing methods involved in targeted advertising. This information empowers users to make informed decisions about their online experience and privacy settings.