FSL and adidas Launch Exclusive NFT Collection: STEPNGO x adidas Genesis Sneakers
Sydney, Australia, September 23rd, 2024, Chainwire
FSL, the creators of STEPN GO, have announced the exciting continuation of their collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This marks the second phase of a year-long partnership that began with the successful April 2024 launch of the STEPN x adidas Genesis Sneakers, where both brands merged fitness and digital fashion.
Exclusive Collection Release
The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR, FSL’s NFT marketplace. A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with refunds provided for non-winners. This partnership underscores adidas’ commitment to exploring the future of wearables in the Web3 space, with more innovative projects on the horizon.
Innovative Features of STEPN GO
Since the Public Beta Launch of STEPN GO on September 4, 2024, the Haus System has emerged as a standout feature. This system enables users to lend Sneakers to friends, share Energy and earnings, and motivate each other to remain active. The user-friendly Activation Code makes STEPN GO accessible to a wider audience, including those new to crypto.
- Fitness Level Feature: Earn additional rewards based on consistent activity.
- GO GAME TOKEN (GGT): Earn GGT by walking, jogging, or running, and use it for Sneaker upgrades and Shoebox minting within the app.
- Sustainability Focus: Users must burn Sneakers to gain Energy, ensuring a balanced economic model.
Yawn Rong, Co-Founder of FSL, expressed excitement about the new partnership phase with adidas, emphasizing the integration of digital collectibles and fitness rewards in the Web3 lifestyle space.
Rewards and Future Developments
FSL values its community and recently rewarded 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders through FSL ID. These rewards recognize long-term commitment and grant priority access to upcoming mints and exclusive opportunities.
As STEPN GO continues to evolve, the platform plans to introduce more engaging features in the coming months. By combining fitness, social interaction, and blockchain technology, STEPN GO offers a unique experience where physical activity is incentivized, with upcoming additions like PvP competitions and enhanced social features to enhance user engagement.
About STEPN GO, STEPN, and adidas
About STEPN GO: STEPN GO builds on the success of the pioneering move-and-earn platform, STEPN, to revolutionize social fitness in daily life. Users can buy, borrow, or lend Sneakers to earn rewards by staying active, fostering physical activity and social connections.
About STEPN: As Web3’s leading lifestyle app with over 5.6 million registered users, STEPN incentivizes exercise through rewards, requiring users to own a virtual Sneaker NFT and earn rewards through physical activity. The app has partnered with prominent brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS.
About adidas: adidas is a global leader in the sporting goods industry, employing over 59,000 people worldwide and generating sales of €21.4 billion in 2023.
ContactMattina Hiwaizimattina@fsl.com
This article was originally published on Chainwire
Analysis
The collaboration between FSL and adidas in launching the exclusive NFT collection, STEPNGO x adidas Genesis Sneakers, represents a significant step towards blending fitness and digital fashion in the Web3 space. The integration of innovative features like the Haus System, Fitness Level, and sustainability focus not only incentivizes physical activity but also enhances user engagement and accessibility.
Moreover, the rewarding system, including the recent distribution of 100 million FSL Points to Genesis holders, highlights FSL’s commitment to recognizing and valuing its community. As STEPN GO continues to introduce new features, such as PvP competitions and enhanced social elements, it offers a dynamic and engaging platform for users to stay active and connected.
Overall, the partnership between FSL, STEPN, and adidas signifies a convergence of technology, fitness, and fashion, creating a unique lifestyle experience that rewards users for their physical activities while fostering social connections and community engagement.