Unveiling the Truth Behind "Australian Made" Products: A Warning for Consumers
In a world where supporting local businesses and products is more important than ever, Brisbane mum Alli Lark sheds light on a crucial aspect that many Aussie consumers may be overlooking. While the iconic "Australian Made" label is a familiar sight on various products, it may not always guarantee that your dollars are staying within the country.
The Misconception of the "Australian Made" Label
Alli Lark, a mother of two, shares her eye-opening experience about the widely recognised "Australian Made" triangle logo. She reveals that the logo, while indicating that a product is substantially grown or produced in Australia, does not necessarily signify Australian ownership.
The Reality of Foreign Ownership
Despite being manufactured in Australia, several beloved Aussie products have fallen into the hands of foreign companies. For instance, Tim Tams are now owned by American private equity giant Kohlberg Kravis Roberts, Uncle Tobys is under the Swiss behemoth Nestle, and Bundaberg Rum is controlled by British company Diageo.
The Call for Transparency
With growing consumer awareness about the importance of "country of ownership," the call for clearer labelling has never been stronger. According to Pure Profile research, 73% of respondents believe that ownership information should be included on all food labels.
The Confusion Among Consumers
While Australian businesses have the option to label their products as "Australian Owned," there is still widespread confusion among consumers. Norco chief executive Michael Hampson advocates for clearer labelling to eliminate deception in the marketplace and ensure that consumers can make fully informed choices.
The Impact on Local Economy
Supporting authentically Australian brands and products, those that are both Australian made and 100% Australian owned, is crucial for keeping money within the country. By choosing these products, consumers contribute to job creation and economic activity in Australia.
The Shift in Consumer Behavior
The Pure Profile survey reveals that 30% of shoppers have increased their support for what they believe to be Australian brands and products in the past two years. Additionally, 67% of consumers are actively seeking out Australian-made products.
A Call for Dual Labelling
Alli Lark advocates for a dual labelling system, with one stamp indicating "Australian made" and another signifying "Australian owned." This visual distinction would make it easier for consumers to make informed choices while shopping.
In conclusion, understanding the distinction between "Australian made" and "Australian owned" products is crucial for consumers who want to support local businesses and keep money circulating within the Australian economy. By choosing authentically Australian brands, consumers can make a positive impact on the local economy and support job creation in their communities.