Understanding Online Advertising on iDNES.cz
What You Need to Know
- If you agree to view ads instead of paying for content, you will see targeted and non-targeted ads on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz based on your internet activity and interests.
- You can revoke your consent for targeted ads at any time, but you may be prompted to switch to iDNES Premium without ads. You can modify or revoke consent for other purposes in the Detailed Settings section without upgrading to iDNES Premium.
- Some data is processed based on legitimate interest, and you can object to this processing in the Detailed Settings section.
Data Processing Methods
- Storage and/or access to information on your device
- Use of limited data for ad selection
- Creation of profiles for personalized content and ads
- Ad performance measurement
- Understanding the audience through statistics
- Development and improvement of services
If you choose iDNES.cz without payment and consent to targeted ads, your consent will always be granted for the purposes mentioned above.
Additional Information
- Registered users and iDNES Premium users can temporarily access our sites in the original way.
- The system is currently in a trial mode for some users, and new conditions apply to registered users from 20.9.2024.
For more details on cookie usage, visit this link.
Important Notes
- 1 Excluding certain ad formats that are difficult to remove from content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose separate settings for other websites of our company. However, if you consent to targeted ads on those sites, it will be assumed that you have also consented to them on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis: The Impact of Online Advertising Consent
Understanding and managing your online advertising consent is crucial for protecting your privacy and ensuring a personalized browsing experience. By being aware of how your data is used for ad targeting and content personalization, you can make informed decisions about your online activities.
Revoking consent for targeted ads may lead to a shift towards ad-free premium services, highlighting the value of online privacy and user preferences. Additionally, the processing of data based on legitimate interest underscores the importance of transparency and user control over their digital footprint.
Ultimately, the choices you make regarding online advertising consent can shape your online experience, influencing the content you see and the privacy protections you have in place. By staying informed and actively managing your consent settings, you can navigate the digital landscape with greater confidence and control.