Understanding Advertising on iDNES.cz
What Does Your Consent Mean?
By agreeing to view ads instead of paying, you consent to targeted and non-targeted ads on our websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz2. These ads are tailored to your interests based on profiling of your online activities, ensuring you see relevant content that captures your attention.
Revoking Your Consent
You have the option to withdraw your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to ad-free iDNES Premium. You can modify or revoke consent for other purposes unrelated to advertising targeting in the Detailed Settings section without moving to iDNES Premium. The consent is valid for one year but limited by the cookie’s lifespan storing the consent information.
Data Processing and Your Privacy
We and our partners process data in various ways, including storing/accessing information on devices, using limited data for ad selection, creating profiles for personalized content, measuring ad performance, understanding audience through statistics, developing services, and improving targeted advertising.
Key Points to Note
- Your consent for targeted advertising is always granted for the purposes mentioned above.
- Registered users and iDNES Premium users can temporarily access our site in the original manner.
- The system is currently in trial mode for some users, with new terms applying to registered users from 20.9.2024.
Additional Information
For more details on the use of cookies, please refer to our Cookie Policy.
Find the terms and conditions for iDNES Premium service without ads and for using websites with targeted advertising consent, which govern the respective relationships.
- 1 Excluding specific ad formats that are challenging to remove from content, such as commercial messages or self-promotion by our company and its subsidiaries. Refer to our terms and conditions for more details.
- 2 You can choose separate settings for other websites within our company. However, if you consent to targeted advertising on those sites, we will assume the same consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis
This article delves into the intricacies of advertising consent on iDNES.cz and its affiliated websites. By understanding the implications of granting or revoking consent, users can make informed decisions about their online experience. The profiling of user habits and interests for targeted advertising highlights the importance of data privacy and the power of personalized content delivery. Additionally, the temporary access for registered and premium users adds a layer of exclusivity to the user experience. The transparent disclosure of data processing methods and the availability of detailed settings empower users to control their online interactions. Ultimately, this comprehensive guide aims to educate users on the impact of advertising consent on their digital journey and underscores the significance of privacy and personalization in the online landscape.