Understanding Online Advertising and Your Privacy
What is Online Advertising?
Online advertising plays a crucial role in supporting websites like iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. By agreeing to view ads instead of paying, you allow us to display targeted and non-targeted ads based on your interests and online activities.
How Does Targeted Advertising Work?
Targeted ads are generated by profiling your habits and interests from your internet actions. This ensures that you see ads that align with your preferences, making the advertising experience more relevant to you.
Why Should You Care About Your Privacy?
Your consent for targeted advertising can be revoked at any time. However, if you do so, you may be prompted to switch to an ad-free premium version of iDNES. You can adjust or revoke consent for other purposes, such as content personalization, without switching to the ad-free premium version.
Data Processing and Privacy Settings
- 1 We process some data based on legitimate interests, but you can object to this processing and adjust privacy settings in the detailed settings section.
- 2 Your consent for targeted advertising applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz unless you choose separate settings for other websites within our network.
Additional Information
Registered users and iDNES Premium subscribers can enjoy our websites in their original format temporarily. The new terms and conditions will apply to registered users from September 20, 2024.
For more details on the use of cookies, please refer to our cookie policy.
Find the terms of service for iDNES Premium without ads and the terms for using websites with consent for targeted advertising to govern the respective relationships.
Key Data Processing Activities
- Storage and/or access to information on devices
- Use of limited data for ad selection
- Creating profiles for personalized content
- Measuring ad performance
- Understanding the audience through statistics
- Developing and improving services
- Measuring content performance
- Technical operation of the websites
By choosing iDNES.cz with ads and granting consent for targeted advertising, you agree to the purposes mentioned above.
Analysis
This article sheds light on the intricacies of online advertising, data processing, and privacy concerns. It emphasizes the importance of user consent and control over personal data. By providing clear information on how targeted advertising works and the options available to users, it empowers individuals to make informed decisions about their online experience.
The inclusion of detailed data processing activities ensures transparency and accountability in digital advertising practices. This article serves as a valuable resource for users seeking to understand the implications of online advertising on their privacy and browsing experience.