The Power of Targeted Advertising: Understanding Your Online Experience
What You Need to Know About Online Advertising
When you agree to see advertisements instead of making a payment (i.e., consent to the use of cookies and other network identifiers for targeted advertising purposes), you will be shown targeted and non-targeted ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Targeted ads are based on profiling your habits and interests from data collected about your online actions to display ads that interest you. This targeting is done by both MAFRA, a.s., and advertising partners (a total of 79), whose list and additional information can be found here.
Changing Your Advertising Preferences
You can revoke your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to ad-free iDNES Premium. You can change or revoke consent for purposes other than targeted advertising (e.g., displaying content based on your interests) in the Detailed Settings section without having to switch to ad-free iDNES Premium. Consent is given for a period of 1 year (but is limited by the lifespan of the cookie storing consent information).
Data Processing and Your Privacy
Some data (not for advertising targeting) is processed based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section. The settings you make here apply to the websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
How Your Data is Used
- Storage and/or access to information on the device
- Use of limited data for ad selection
- Performance measurement of ads
- Understanding the audience through statistics or data combinations
- Use of profiles for personalized advertising selection
- Development and improvement of services
- Creation of profiles for personalized advertising
- Content performance measurement
- Technical operation of the sites
Additional Information
If you choose iDNES.cz without payment and grant us consent for targeted advertising, the consent will always be granted for the purposes mentioned above in bold.
Registered users and iDNES Premium users can temporarily access our sites in the original way.
The system is currently in a trial mode for a portion of users. New conditions apply to registered users from 20.9.2024.
For more information on the use of cookies, please visit here.
Important Notes
- 1 Except for a few special advertising formats that are difficult to remove from content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose separate settings for other websites of our company. However, if you consent to targeted advertising on them, we will assume that you have also granted consent for the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis: How Your Online Data Shapes Your Experience
Understanding how targeted advertising works is crucial in today’s digital age. By allowing the use of cookies and network identifiers for ad targeting, you enable companies to tailor ads based on your online behavior and interests. This personalized approach aims to show you ads that align with your preferences and increase engagement.
However, it’s essential to be aware of your data privacy rights and how your information is used. By revoking consent for targeted advertising or adjusting your preferences, you can control the ads you see and protect your privacy online.
Ultimately, the decisions you make regarding online advertising consent impact the ads you encounter, the content you view, and the overall online experience. Stay informed, stay empowered, and make choices that align with your values and preferences.