The Power of Targeted Advertising: Understanding Your Online Experience
Unlocking the Potential of Online Advertising
By agreeing to view advertisements instead of making a payment, you open the door to a world of targeted advertising. When you consent to the use of cookies and other network identifiers for advertising purposes, you allow ads on popular websites like iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz to be tailored to your interests and habits. This profiling ensures that you see ads that align with your preferences, making your online experience more relevant and engaging.
The Impact of Your Consent
Your consent to targeted advertising can be revoked at any time. However, if you choose to opt out, you may be prompted to switch to an ad-free experience with iDNES Premium. You can adjust or withdraw consent for purposes unrelated to advertising targeting without transitioning to iDNES Premium. Keep in mind that your consent is valid for one year, but it is limited by the lifespan of the cookie storing your preference information.
Your Privacy Matters
While some data is processed based on legitimate interest, you have the right to object to this processing and customize your privacy settings. Your preferences will apply to websites such as iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
How We Use Your Data
- Storing and/or accessing information on your device
- Using limited data for ad selection
- Creating profiles for personalized content
- Measuring ad performance
- Understanding the audience through statistics
- Developing and improving services
- Measuring content performance
- Technical operation of websites
Enhancing Your Online Experience
If you opt for iDNES.cz without payment and grant us permission for targeted advertising, your consent will always cover the purposes outlined above.
Important Information for Users
Registered users and iDNES Premium subscribers can temporarily access our websites in the traditional manner. The new terms and conditions will apply to registered users starting from September 20, 2024.
For more details on cookie usage, please visit here.
- 1 Excluding specific ad formats that are challenging to remove from content, such as commercial messages or self-promotion by our company and its subsidiaries. Please refer to our terms and conditions for more information.
- 2 You can customize settings for other websites within our company separately. However, if you consent to targeted advertising on those sites, we will assume you have also granted consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis of Online Advertising Consent
Understanding and managing your consent for targeted advertising is crucial in today’s digital landscape. By allowing personalized ads based on your preferences and habits, you can enhance your online experience and engage with content that resonates with you. However, it is essential to consider the implications of your consent and the data processing involved:
- Targeted advertising relies on profiling to deliver relevant ads.
- You have the right to withdraw consent and customize privacy settings.
- Consent duration is one year, aligned with cookie lifespan.
- Data processing based on legitimate interest requires user awareness and control.
- Opting out may lead to a transition to ad-free premium services.
By staying informed and actively managing your online advertising preferences, you can shape your digital interactions and ensure a more personalized and tailored browsing experience.