Understanding Online Advertising on iDNES.cz
At iDNES.cz, we value your experience and offer you the option to consent to advertising instead of payment. By agreeing to allow cookies and other network identifiers for targeted advertising purposes, you will encounter both targeted and non-targeted ads on our websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
How Targeted Advertising Works
- Advertising is tailored to your interests based on profiling data gathered from your online activities.
- Both MAFRA, a.s., and our 79 advertising partners engage in this targeting.
Changing Your Advertising Preferences
You can revoke your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to ad-free iDNES Premium. You can adjust or withdraw consent for other purposes, such as content personalization, in the Detailed Settings section without transitioning to iDNES Premium.
Data Processing and Your Privacy
We and our partners process data for various purposes, including storing/accessing information on devices, ad selection based on limited data, and creating profiles for personalized content and ads.
Additional Information
- Registered users and iDNES Premium subscribers may temporarily access our sites differently.
- The new system is currently in a trial phase for select users, with the updated terms effective from 20.9.2024 for registered users.
For more details on cookie usage, please visit the link.
Find the terms of service for ad-free iDNES Premium and the terms for using our websites with consent for targeted advertising, governing the respective relationships.
- 1 Excluding specific ad formats that are challenging to remove from content, such as commercial messages or self-promotion by our company and its subsidiaries. Refer to our terms and conditions for more details.
- 2 You can set preferences separately for other company websites. However, consenting to targeted advertising on those sites implies consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis
This article sheds light on the intricacies of online advertising consent on iDNES.cz and its affiliated sites. By allowing targeted advertising, users receive personalized ads based on their online behavior, enhancing their browsing experience. The option to modify advertising preferences and the temporary access changes for registered users and premium subscribers demonstrate a commitment to user control and convenience. Understanding data processing methods and the impact on content delivery and ad performance is crucial for informed decision-making in the digital landscape.