Understanding Online Advertising on iDNES.cz
When you choose to give consent for advertising instead of payment (i.e., agreeing to the use of cookies and other network identifiers for targeted advertising), you will see ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz2, both targeted and non-targeted. Targeted ads are based on profiling your habits and interests from data collected about your online actions, ensuring that you see ads that are relevant to you. This targeting is done by both MAFRA, a.s., and advertising partners (a total of 79), whose list and further information can be found here.
Consent and Options
- You can revoke your consent for targeted advertising at any time. If you do, you will be prompted to switch to ad-free iDNES Premium. Consent for other purposes besides targeted advertising (e.g., displaying content based on your interests) can be modified or revoked in the Detailed Settings section without needing to switch to ad-free iDNES Premium. Consent is granted for a period of 1 year (limited by the lifespan of the cookie storing the consent information).
- We process some data (not for advertising purposes) based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section. The settings you make here will apply to the websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Data Processing
We and our partners process data in the following ways:
- Storing and/or accessing information on a device, Using limited data for ad selection
- Creating profiles for personalized content selection, Creating profiles for personalized advertising, Measuring ad performance
- Understanding the audience through statistics or data combinations from various sources, Using profiles for personalized ad selection
- Developing and improving services, Creating profiles for personalized advertising, Measuring content performance, Technical website operation
If you opt for iDNES.cz without payment and grant us consent for targeted advertising, the consent will always be given for the purposes mentioned above in bold.
Additional Information
Registered users and iDNES Premium users can temporarily access our websites in the original way.
The system is currently in a trial mode for a portion of users. The new conditions apply to registered users from 20.9.2024.
For more information on the use of cookies, please visit here.
Here you can find the terms and conditions for the iDNES Premium service without ads and the terms and conditions for using websites with consent for targeted advertising, which will govern the respective relationship.
- 1 Except for a few special advertising formats where it is difficult to remove these formats from the content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give consent for targeted advertising on them, we will assume that you have also given it for the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis
The article provides a comprehensive overview of online advertising practices on iDNES.cz, explaining how user consent impacts the display of targeted ads. It outlines the process of data processing for advertising purposes, emphasizing the importance of user consent and privacy settings. The article also highlights the temporary access for registered users and iDNES Premium subscribers, indicating a trial phase for certain users.
Overall, the article educates readers on the significance of consent for targeted advertising, the handling of personal data, and the options available to users for privacy settings. It serves as a valuable resource for individuals navigating online advertising platforms and seeking to understand the implications of data processing for personalized content and ad delivery.