Understanding Online Advertising with iDNES.cz
What is iDNES.cz advertising?
When you agree to view ads instead of paying for content, you consent to targeted advertising on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. These ads are tailored to your interests and behaviors online to ensure you see relevant content that piques your interest.
How does targeted advertising work?
- Ads are based on profiling your online habits and interests.
- Both MAFRA, a.s., and its 79 advertising partners engage in targeting.
- You can revoke your advertising consent at any time, but you may be prompted to switch to ad-free iDNES Premium.
Other data processing methods
While some data is processed for advertising purposes, other data may be processed under legitimate interest. You have the option to object to processing based on legitimate interest in the Detailed Settings section.
Benefits of iDNES.cz without payment
If you opt for iDNES.cz without payment and agree to targeted advertising, your consent will always cover the purposes mentioned above.
Special conditions for registered users
Registered users and iDNES Premium users can temporarily access our sites in the original format.
Important dates and information
- The new system is currently in a trial phase for selected users.
- Updated terms will apply to registered users from 20.9.2024.
Learn more about cookies
For more information on how cookies are used, visit our link here.
Additional Terms and Conditions
Find the terms of service for iDNES Premium without ads and the terms for using sites with targeted advertising consent to guide your relationship with us.
- 1 Except for certain ad formats that are difficult to remove from content, such as commercial messages or self-promotion of our company and its subsidiaries.
- 2 You can set preferences for other sites separately, but agreeing to targeted ads on one site may imply consent for others within our network.
Analysis and Impact
Understanding how online advertising works on iDNES.cz and other platforms is crucial for both users and advertisers. By profiling user behaviors and interests, targeted advertising aims to deliver relevant content and ads, enhancing the user experience.
Users have the option to control their advertising preferences, ensuring transparency and privacy. The ability to revoke consent or adjust settings provides users with autonomy over their online experience.
For businesses, targeted advertising offers a strategic way to reach specific audiences, increasing the effectiveness of marketing campaigns. By aligning ad content with user interests, companies can engage with potential customers in a more meaningful way.
Overall, understanding and engaging with online advertising on iDNES.cz can lead to a more personalized and relevant online experience for users, while offering businesses a powerful tool to connect with their target market.