Understanding Online Advertising on iDNES.cz and Its Impact on Users
What You Need to Know About Online Ads on iDNES.cz
When you choose to accept advertising instead of payment (i.e., agreeing to use cookies and other network identifiers for targeted advertising purposes), you will see ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, both targeted and non-targeted. These ads are based on profiling your habits and interests from the data collected about your online activities, ensuring you see ads that interest you.
How Targeted Advertising Works
- Your consent for targeted advertising can be revoked at any time. However, if you do so, you will be prompted to switch to ad-free iDNES Premium. You can change or revoke consent for purposes other than targeted advertising without switching to iDNES Premium. Consent is granted for a period of 1 year but is limited by the lifespan of the cookie storing the consent information.
- Some data (not for advertising targeting) is processed based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section.
Data Processing for Advertising Purposes
We and our partners process data in the following ways:
- Storing and/or accessing information on devices
- Using limited data for ad selection
- Creating profiles for personalized content
- Measuring ad performance
- Understanding the audience through statistics or data combinations
- Using profiles for personalized ad selection
- Developing and improving services
- Measuring content performance
- Technical website operation
Consent for Targeted Advertising
If you opt for ad-supported iDNES.cz and grant us consent for targeted advertising, your consent will always be given for the purposes mentioned above.
Special Conditions for Registered Users
Registered users and iDNES Premium users can temporarily access our websites in the original manner.
Important Dates and Information
The system is currently in a trial phase for a portion of users. New terms apply to registered users from September 20, 2024.
For more information on the use of cookies, visit here.
- 1 Except for certain special ad formats that are challenging to remove from content, such as commercial messages or self-promotion by our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose separate settings for other websites of our company. However, if you consent to targeted advertising on those sites, we will assume you have also given consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis of Online Advertising Impacts on iDNES.cz Users
Understanding online advertising practices on platforms like iDNES.cz is crucial for users to make informed decisions about their privacy and browsing experience. By accepting targeted advertising, users allow websites to tailor ads based on their interests and behaviors, creating a more personalized online experience.
However, users should be aware of the data processing involved in targeted advertising, as their online activities are tracked to create user profiles for ad targeting. This raises concerns about privacy and data security, prompting users to carefully consider their consent for targeted ads.
By providing clear information about online advertising practices and giving users control over their consent, platforms like iDNES.cz can build trust with their audience and ensure a transparent and user-friendly advertising experience. Ultimately, understanding and engaging with online advertising mechanisms empower users to navigate the digital landscape with confidence and awareness of their rights and choices.