CRU Exercise Business to Close Remaining Studio in Singapore

The home-grown CRU exercise business is set to close its last studio in Singapore on November 10, marking the end of its 10-year run. The closure of CruCycle in Duxton Road comes after previous shutdowns of its studios in Orchard Road and Los Angeles, as well as the abandonment of plans to expand into Kuala Lumpur.

Compensation Details for Customers

• Details of compensation for customer packages will be provided in November once CRU finalizes its moving-out process.
• Staff member Lina mentioned that clients have been expressing concerns about refunds.
  

  Announcement of Closure
  

  CRU announced its closure via an Instagram post on October 3, citing the evolving fitness landscape and the need for a new chapter. The decision was abrupt, with staff being informed just a few days before the public announcement.

  Front desk worker Lina shared that the reasons for the closure were not communicated to the staff, but they received the news positively. She acknowledged the challenges faced by the business in a saturated market after a decade of operation.

  Unfulfilled Expansion Plans
  

• CRU had plans to open a studio in Kuala Lumpur, but the expansion was halted due to undisclosed "hiccups."
• The closure of the Los Angeles studio was attributed to the pandemic, according to Lina.
• The Orchard studio, CruBox, ceased operations on September 29, marking the imminent end of CRU’s presence in Singapore and globally.

  In conclusion, the closure of CRU’s last remaining studio in Singapore signifies the end of a significant chapter in the fitness industry. The evolving market landscape, unforeseen challenges, and the impact of the pandemic have all contributed to the decision to cease operations. As consumers, it is essential to stay informed about such developments in the business world, as they can have implications for our choices in fitness and wellness services. It also serves as a reminder of the importance of adaptability and resilience in the face of changing circumstances.