Understanding Advertising Consent on iDNES.cz
When you choose to give consent for advertising instead of payment (i.e., agreeing to the use of cookies and other network identifiers for targeted advertising purposes), you will see advertisements on our websites such as iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. These ads can be both targeted and non-targeted. Targeted advertising is based on profiling your habits and interests from data collected about your online actions, ensuring that you are shown ads that are relevant to you.
Revoking Advertising Consent
- You can revoke your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to iDNES Premium without ads. Consent for purposes other than targeted advertising (e.g., displaying content based on your interests) can be changed or revoked in the Detailed Settings section without the need to switch to iDNES Premium.
- Consent is granted for a period of 1 year (but is limited by the lifespan of the cookie storing the consent information).
Data Processing and Your Privacy
Some data (not for advertising targeting) is processed based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section. The settings you make here will apply to the websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Types of Data Processing
- Storage and/or access to information on devices
- Use of limited data to select ads
- Profiling for selecting personalized content
- Measuring ad performance
- Understanding the audience through statistics or data combinations from various sources
- Using profiles to select personalized ads
- Developing and improving services
- Creating profiles for personalized advertising
- Measuring content performance
- Technical operation of the websites
Additional Information
If you opt for iDNES.cz without payment and grant us consent for targeted advertising, the consent will always be given for the purposes mentioned above.
Registered users and iDNES Premium users can temporarily use our websites in the original way.
The system is currently in a trial mode for a portion of users. The new conditions apply to registered users from 20.9.2024.
For more information about the use of cookies, please visit here.
Terms and Conditions
You can find the terms and conditions for iDNES Premium without ads and the terms and conditions for using websites with consent for targeted advertising, which will govern the respective relationships.
- 1 Except for a few special advertising formats that are difficult to remove from the content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 For other websites of our company, you can choose settings separately. However, if you give consent for targeted advertising on those sites, we will assume that you have also given it for the sites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis
This article provides essential information about advertising consent on iDNES.cz and how it affects users’ online experience. By granting or revoking consent, users can control the type of ads they see and their privacy settings. The detailed explanation of data processing methods and the option to adjust settings for personalized content and ads help users understand the implications of their choices.
Furthermore, the article highlights the temporary availability of the original website experience for registered and premium users, along with the upcoming changes in conditions. By providing clear information on terms and conditions, users can make informed decisions about their online interactions and advertising preferences.