Tengku Zatashah Sultan Sharafuddin Idris Shah Al-Haj Supports Kechara Soup Kitchen’s World Food Day 2024 Campaign
KUALA LUMPUR: Tengku Zatashah Sultan Sharafuddin Idris Shah Al-Haj recently graced the launch of Kechara Soup Kitchen’s (KSK) World Food Day 2024 Campaign at the Kechara Food Bank.
As a dedicated supporter of KSK since 2015, Tengku Zatashah continues to demonstrate her commitment as a royal volunteer for the organization’s efforts in providing food and basic necessities to Malaysia’s homeless and underprivileged individuals.
Commitment to Serving the Community
- KSK has been serving the community for 16 years, offering aid to individuals regardless of their backgrounds.
- Through Tengku Zatashah’s active involvement, KSK has established partnerships with food distributors, including AEON, to expand its programs.
Impactful Partnerships
Marketing director Justin Cheah expressed gratitude to Tengku Zatashah for her role in connecting KSK with food distributors, such as AEON, which has enabled the organization to enhance its services.
- KSK’s collaboration with Lotus’s Malaysia, AEON Co., and AEON BIG has resulted in the rescue of over four million kilograms of food, benefiting more than 180,000 individuals.
- The collection of surplus food from eateries and hospitality venues has further extended KSK’s outreach efforts.
Addressing Food Security Issues
Justin emphasized the importance of raising awareness about food security issues and urged nationwide efforts to combat hunger, highlighting the disparity between food availability for some and scarcity for others.
Continued Support and Collaboration
Azliza Baizura Azmel, Executive Director of Corporate Services at Lotus’s Malaysia, shared insights on their collaboration with KSK, leading to ongoing food collections at their Mutiara Damansara outlet.
Edna Dasan, Senior Manager of the AEON Foundation, commended KSK’s impactful work and expressed eagerness for future collaborations to support communities in need.
Analysis:
In summary, Tengku Zatashah Sultan Sharafuddin Idris Shah Al-Haj’s support of Kechara Soup Kitchen’s World Food Day 2024 Campaign highlights the importance of community service and addressing food insecurity issues in Malaysia. Through strategic partnerships with food distributors and ongoing efforts to rescue surplus food, KSK has made a significant impact, aiding thousands of individuals in need. The continued support and collaboration from organizations like Lotus’s Malaysia and AEON demonstrate a collective commitment to making a difference in the lives of the underprivileged. By raising awareness and encouraging nationwide efforts, KSK and its partners are working towards a more food-secure future for all Malaysians.