Discover the Winter Wonderland of Heilongjiang, China
Unveiling the Beauty of Ice and Snow Tourism
- The Heilongjiang Ice and Snow Tourism Promotion Event showcased the wonders of China’s northernmost province.
- Organized by the Heilongjiang Provincial Department of Culture and Tourism, along with local cultural and tourism bureaus, the event highlighted nine renowned ice and snow tourism sites.
- Themed "An Invitation to the Ice and Snow", the event featured activities like the unveiling of the Heilongjiang Tourism Overseas Cooperation Promotion Center and the First Working Conference of the Heilongjiang–Southeast Asia Travel Agency Alliance.
Opening Doors for Malaysian Tourists
- Malaysian tourists were officially invited to explore Heilongjiang’s winter attractions during the recent promotion event.
- Notable attendees included Tourism Malaysia deputy director-general Lee Thai Hung and Counselor Zhao Changtao from the Chinese Embassy in Malaysia.
Strengthening Cultural and Tourism Cooperation
- Key cooperation agreements were signed between Heilongjiang’s ice and snow enterprises and organizations like Malaysia Airlines, the Malaysian Chinese Travel Association, Asia TV, Apple Travel, and Mango New Media.
- These agreements cover areas such as ice and snow tourism, educational study tours, and cultural promotion, enhancing cooperation between China and Malaysia.
Optimism for Future Collaboration
- Lee Thai Hung expressed optimism for future collaboration between China and Malaysia in the tourism sector.
- Direct charter flights and visa-free policies will make travel between the two regions more convenient, opening up new opportunities for partnership.
Promising Prospects for Future Cooperation
- Heilongjiang Provincial Department of Culture and Tourism director He Jing emphasized the province’s status as a global ice and snow tourism destination.
- Despite natural environment differences, the complementary tourism demands of Heilongjiang and Malaysia create a promising foundation for future cooperation.
Enhancing the Ice and Snow Experience
- Guo Hongwei, president of the Heilongjiang Ice and Snow Tourism Development Promotion Association, highlighted the record-breaking visitor numbers at Ice and Snow World.
- Plans are underway to enhance the visitor experience, especially with the upcoming Ninth Asian Winter Games in Harbin.
Analysis:
The Heilongjiang Ice and Snow Tourism Promotion Event not only showcased the beauty of China’s northernmost province but also opened doors for Malaysian tourists to explore its winter wonders. The signing of key cooperation agreements between Heilongjiang’s enterprises and Malaysian organizations signifies a deepening of cultural and tourism cooperation between the two countries. With optimism for future collaboration and promising prospects for mutual pursuit, the event sets the stage for enhanced tourism experiences and strengthened partnerships between China and Malaysia. As Heilongjiang continues to establish itself as a global ice and snow tourism destination, the opportunities for cultural exchange and economic growth are vast, making it an exciting time for both regions to come together and explore the magic of winter tourism.