Understanding Online Advertising on iDNES.cz and Partner Websites
What is Online Advertising Consent?
By agreeing to see advertisements instead of making a payment, you are giving consent to receive targeted and non-targeted ads on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. These ads are based on profiling your internet activity to display ads that match your interests and habits.
How Does Advertising Targeting Work?
- Ads are tailored to your interests by analyzing your online actions.
- Both MAFRA, a.s., and their advertising partners (a total of 84 partners) are responsible for this targeting.
- You can withdraw your consent for targeted advertising at any time, but you will be prompted to switch to ad-free iDNES Premium.
- Consent for purposes other than advertising targeting can be modified without switching to iDNES Premium.
Data Processing and Privacy Settings
We and our partners process data in various ways, including storing information on your device, using limited data for ad selection, creating profiles for personalized content, measuring ad performance, understanding the audience through statistics, and improving services through profile creation.
Usage of iDNES.cz without Payment
If you choose to access iDNES.cz without payment and agree to targeted advertising, your consent will cover the purposes mentioned above.
Registered Users and iDNES Premium
Registered users and iDNES Premium subscribers can temporarily access our websites in the original manner.
Important Information
- Some ad formats may not be removable from the content, such as commercial messages or self-promotion of our company and its subsidiaries. Details are available in our terms and conditions.
- For other websites under our company, you can set preferences separately. However, if you consent to targeted advertising on those sites, it will also apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Additional Resources
For more information on the use of cookies, please visit the Mafra website.
Find the terms and conditions for iDNES Premium without ads and using websites with targeted advertising consent to understand the applicable rules.