The Rise of Red Crowns Senior Living
Mr. Goh’s visionary co-living concept has taken flight, leading to the establishment of the social enterprise, Red Crowns Senior Living, in response to the overwhelming reception within a few months of the first co-living flat.
A Growing Presence
- Red Crowns now operates 48 senior living apartments, with a mix of condominiums and HDB flats.
- They cater to 330 seniors aged 55 to 102, who either own or rent the properties.
The company draws its name from the red-crowned crane, symbolizing longevity, as explained by Mr. Goh.
Addressing Singapore’s Ageing Population
With Singapore’s ageing demographic, projections indicate that by 2030, one in four people will be aged 65 and above. Mr. Goh estimates that around 60,000 seniors may prefer independent living options over nursing homes.
Housing Alternatives
One notable option for seniors is the community care apartments introduced in 2021 by the Ministry of National Development, Ministry of Health, and HDB. These units feature senior-friendly amenities to support ageing residents.
For those seeking a communal living experience, Red Crowns provides a unique alternative.
Red Crowns Senior Living Experience
- Each unit accommodates four to six seniors with two live-in caregivers trained in eldercare.
- Caregivers personalize daily routines, meals, and medical appointments in coordination with families.
- Seniors enjoy autonomy in their living arrangements, social interactions, and family visits.
Additionally, a team of care coordinators organizes activities and resolves conflicts, ensuring a supportive environment for residents.
Affordable Care
Red Crowns offers comprehensive services at approximately $3,000 per month per senior, covering caregiving, meals, utilities, and housekeeping.
Recognition and Growth
In 2022, Red Crowns secured the DBS Foundation Grant, allowing for subsidies up to 40% for 80 seniors and the expansion of the caregiving team to 70 members.