The Impact of Advertising Consent on iDNES.cz
Understanding Advertising Consent
When you agree to view advertisements instead of paying for content, your consent allows targeted and non-targeted ads to be displayed on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This targeted advertising is based on profiling your online habits and interests to show you relevant ads that align with your preferences.
Revoking Advertising Consent
You can withdraw your consent for targeted advertising at any time. However, if you do so, you will be prompted to switch to iDNES Premium without ads. Consent for other purposes, such as displaying content based on your interests, can be modified or revoked in the Detailed Settings section without transitioning to ad-free iDNES Premium. Consent is granted for one year but is limited by the lifespan of the cookie storing the consent information.
Data Processing and Privacy
Some data, not used for advertising targeting, is processed based on legitimate interest. You can object to this processing and adjust privacy settings in the Detailed Settings section. The settings you configure will apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Types of Data Processing
- Storing and/or accessing information on devices
- Using limited data to select ads
- Creating profiles for personalized content selection
- Measuring ad performance
- Understanding the audience through statistics or data combinations
iDNES.cz Usage Options
If you opt for iDNES.cz without payment and agree to targeted advertising, your consent will always apply to the purposes mentioned above. Registered users and iDNES Premium subscribers can temporarily access our sites in their original form.
Important Information
The system is currently in a trial phase for select users and the new terms will be effective for registered users starting from September 20, 2024. For more details on the use of cookies, visit the provided link.
Find more information about the terms of service for iDNES Premium without ads and the terms for using websites with targeted advertising consent to govern the respective relationships.
- 1 Excluding certain advertising formats that are difficult to remove from content, such as commercial messages or self-promotion from our company and its subsidiaries. Refer to our terms and conditions for more details.
- 2 You can set preferences separately for other websites within our company. However, if you consent to targeted advertising on those sites, it will be assumed that you have also consented to the same for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.