Understanding Online Advertising on iDNES.cz
When you agree to view advertisements instead of paying for content on iDNES.cz, you are consenting to the use of cookies and other network identifiers for targeted advertising purposes. This means that ads, both targeted and non-targeted, will be displayed on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz based on your habits and interests gathered from your online activities. The goal is to show you ads that align with your preferences.
Key Points to Consider:
- Your consent for targeted advertising can be revoked at any time. If you do so, you will be prompted to switch to iDNES Premium without ads.
- Some data, not used for advertising targeting, is processed based on legitimate interest.
- Personalized content, ad selection, performance measurement, and audience understanding are key aspects of data processing.
- Registered users and iDNES Premium subscribers can access the site in the original format temporarily.
Additional Information:
- The system is currently in a trial phase for a select group of users, with new terms taking effect for registered users from 20.9.2024.
- For more details on the use of cookies, refer to the provided link.
If you choose to access iDNES.cz without payment and grant consent for targeted advertising, your agreement will encompass the purposes outlined above. You can find the terms and conditions for iDNES Premium without ads and for using websites with targeted advertising consent to govern the respective relationships.
For specific details on certain advertising formats exempt from content removal, such as commercial messages or self-promotion by the company and its subsidiaries, refer to the terms and conditions.
Individual settings can be chosen for other websites within the company. However, if you agree to targeted advertising on those sites, it will be assumed that you have also provided consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Analysis:
The article provides a comprehensive overview of online advertising practices on iDNES.cz, emphasizing the importance of user consent and data processing for targeted ads. It highlights the option to revoke consent and the temporary access for registered users and Premium subscribers. The detailed information on data processing methods and the distinction between ad targeting and other uses of data add clarity to the reader.