Understanding Online Advertising on iDNES.cz and Other Websites
What is Online Advertising Consent?
When you agree to see advertisements instead of paying for content (i.e., consenting to the use of cookies and other network identifiers for targeted advertising purposes), you will be shown targeted and non-targeted ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Targeted ads are based on profiling your habits and interests from data collected about your online actions, ensuring that you see ads that interest you.
How to Manage Your Advertising Consent
You can revoke your consent for targeted advertising at any time. However, if you do, you will be prompted to switch to ad-free iDNES Premium. You can change or revoke consent for other purposes not related to targeted advertising (e.g., showing content based on your interests) in the Detailed Settings section without switching to iDNES Premium. Consent is granted for one year but is limited by the cookie’s lifespan storing the consent information.
Data Processing and Privacy Settings
We process some data (not for advertising targeting) based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section. Your settings apply to the following websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
- Data Processing Methods:
- Storing and/or accessing information on devices
- Using limited data for ad selection
- Creating profiles for personalized content
- Measuring ad performance
- Understanding the audience through statistics or data combinations
- Using profiles for personalized advertising
- Developing and improving services
- Creating profiles for personalized ads
- Measuring content performance
- Technical website operations
Additional Information
If you opt for ad-supported iDNES.cz and grant us consent for targeted advertising, your consent will always be given for the purposes mentioned above. Registered users and iDNES Premium users can temporarily access our websites in the original manner. The system is currently in a trial phase for some users, with new conditions for registered users effective from 20.9.2024. For more information on using cookies, visit here.
Find the terms and conditions for iDNES Premium without ads and the terms for using websites with consent for targeted advertising to govern the respective relationships.
- 1 Excluding some special ad formats, such as commercial messages or self-promotion by our company and its subsidiaries, which are challenging to remove from content. Details can be found in our terms and conditions.
- 2 You can choose separate settings for other websites of our company. However, if you consent to targeted advertising on them, we will assume you have granted consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.