The Impact of Targeted Advertising on iDNES.cz

When you agree to see advertising instead of paying (i.e., agreeing to the use of cookies and other network identifiers for targeted advertising purposes), you will be shown ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz2, both targeted and non-targeted. Targeted advertising is based on profiling your habits and interests from data collected about your online actions, so that you see ads that are relevant to you. This targeting is done by both MAFRA, a.s., and advertising partners (a total of 84), whose list and further information can be found here.

Agreeing to Targeted Advertising

  • Your consent to targeted advertising can be withdrawn at any time, but if you do, you will be prompted to switch to ad-free iDNES Premium. Consent for other purposes unrelated to targeted advertising (e.g., displaying content based on your interests) can be changed or revoked in the Detailed Settings section without having to switch to ad-free iDNES Premium. Consent is granted for a period of 1 year (but is limited by the lifespan of the cookie storing the consent information).
  • Some data (not for advertising targeting) is processed based on legitimate interest. You can object to processing based on legitimate interest and make further privacy settings in the Detailed Settings section. The settings you make here will apply to the websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

Data Processing and Usage

We and our partners process data in the following ways: Storage and/or access to information on a device, Use of limited data for ad selection, Use of profiles for selecting personalized content, Creating profiles for personalized content, Measuring ad performance, Understanding the audience through statistics or data combinations from different sources, Using profiles for selecting personalized ads, Developing and improving services, Creating profiles for personalized advertising, Measuring content performance, Technical operation of websites.

Consent for iDNES.cz

If you choose ad-supported iDNES.cz without payment and grant us consent for targeted advertising, the consent will always be granted for the purposes listed above in bold.

Registered Users and iDNES Premium

Registered users and iDNES Premium users can temporarily use our websites in the original way.

Implementation Details

The system is currently in a trial mode only for a portion of users. The new conditions apply to registered users from 20.9.2024.

Additional Information

For more information on the use of cookies, visit here.

Find the terms and conditions for the iDNES Premium service without ads and the terms and conditions for using websites with consent for targeted advertising, which will govern the relevant relationship.

FAQ

  • 1 Except for a few special ad formats where it is difficult to remove these formats from the content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
  • 2 For other websites of our company, you can choose settings separately. However, if you consent to targeted advertising on them, we will assume that you have also given consent for the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
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