The Inspiring Journey of Fabbric: Revolutionizing the Fashion Industry
Introduction
Alba Rocafort and Hugo Cuesta, childhood friends with a shared dream of creating their own clothing brand, embarked on a journey that started in their school days. Despite an unsuccessful attempt at the age of 16, their passion for fashion never wavered. Years later, amidst a global pandemic, the duo decided to take a leap of faith and launch Fabbric, a Barcelona-based company that has since transformed into a platform enabling anyone to design a fashion collection within minutes.
The Birth of Fabbric
After years of separation and individual pursuits, Alba and Hugo reunited to pursue their shared vision. In 2021, Fabbric was born, offering a seamless process for creating personalized fashion collections. By 2023, the company achieved a turnover of 300,000 euros, with ambitious plans to reach 1.5 million euros in 2024.
Revolutionizing Fashion Design
Fabbric’s innovative platform, launched in October, democratizes fashion design by allowing users to register and customize their collections by choosing from a variety of garments, fabrics, colors, and prints. The company collaborates with a network of manufacturers in Spain, Portugal, and China to produce garments on-demand, with production times ranging from one to three months based on complexity and quantity. This unique approach has attracted over a hundred clients, with an average spending of 10,000 euros per order.
Strategic Growth and Funding
As Fabbric expands its team from three to ten members, focusing on technology and design, the startup secured 1.25 million euros in funding from industry veterans like Thomas Meyer, founder of Desigual, and strategic investors such as Hanswomen Group, Venture Hub, and Roi Ventures. The company aims to solidify its business model by diversifying its product catalog, enhancing customization options, and introducing a subscription service for exclusive patterns and designs.
Future Plans and International Expansion
Looking ahead, Fabbric is poised to scale its operations globally, with plans to broaden its range of clothing offerings and customization features. Selected as the only Spanish startup in the European Institute of Innovation and Technology’s Supernovas Rocket Up program, the company is set to penetrate the European market and eventually expand worldwide. Alba Rocafort, the co-founder, exudes optimism and ambition, envisioning Fabbric as a game-changer in the fashion industry.
Conclusion
Fabbric’s remarkable journey from a childhood dream to a thriving fashion platform exemplifies the power of perseverance and innovation. With a focus on accessibility, creativity, and sustainability, the company is reshaping the way fashion is designed and consumed, setting a new standard for the industry.
FAQ
What sets Fabbric apart from traditional fashion brands?
– Fabbric offers a user-friendly platform for designing personalized fashion collections.
– The company operates on a made-to-order model, reducing waste and promoting sustainability.
– Fabbric collaborates with a diverse network of manufacturers to ensure quality and variety in production.
How does Fabbric plan to expand internationally?
– Fabbric has been selected for the Supernovas Rocket Up program, enabling access to the European market.
– The company aims to establish a strong presence in Europe before venturing into global markets.
– Fabbric’s focus on innovation and customization sets it apart in the competitive fashion landscape.