The Rise and Fall of China’s ‘Night Riding Army’: A Social Media Phenomenon
The Birth of a Trend
Authorities initially welcomed the wholesome revelry, but later imposed traffic restrictions after the sheer number of participants brought traffic chaos and safety concerns.
The Crackdown Begins
“(You) have demonstrated the wilful whimsy of youth,” it said in a statement, “but … more and more people are starting to worry about the hidden dangers.”
The Aftermath
Many riders had documented their trips on social media.
“There were so many people on the road even before we started riding,” read a caption on a video on Douyin, China’s version of TikTok.
“We’re only going to be young once, guys. Life’s hardships are also what give it some spice!” it added.
“Last night’s ‘Night Riding Army’ was spectacular!” one rider posted. “Two lanes were opened, but that simply was not enough: The cycling army accounted for four!”
The Impact of Social Media Trends in China
The country has struggled to reverse an economic slowdown that has left millions of young people struggling to find work, overqualified for the jobs that are available, or feeling trapped in its intense work culture.
Last month, police turned out in force in the commercial hub of Shanghai to deter a repeat of 2023 Halloween celebrations in which some revellers wore costumes poking fun at issues such as the stock market, youth unemployment and tough COVID-19 curbs.
The internet trend took off because of an abundance of shared bikes, which can be rented for as little as $2.95 a month. Source: AFP / Stringer
Conclusion
The story of China’s ‘Night Riding Army’ highlights the power of social media to create and spread trends among the younger generation. While the initial excitement and enthusiasm led to chaos and safety concerns, it also sheds light on the challenges faced by Chinese youth in a rapidly changing society. As authorities crack down on spontaneous gatherings and online fame, it becomes clear that the balance between freedom and responsibility is a delicate one in the digital age.
FAQs
What sparked the trend of the ‘Night Riding Army’ in China?
The trend was sparked by four college students who chronicled their evening ride to gorge on dumplings in a nearby city, which went viral on social media.
Why did Chinese authorities impose traffic restrictions on the ‘Night Riding Army’?
Authorities imposed restrictions due to the sheer number of participants causing traffic chaos and safety concerns on the roads.