Valhalla Partners with Dubai’s Mall of the Emirates for Landmark Campaign

Introduction

Valhalla, Floki’s PlayToEarn Massively Multiplayer Online Role-Playing Game (MMORPG) blockchain game, has recently announced a groundbreaking partnership in the United Arab Emirates (UAE). This partnership marks a significant milestone in the global outreach efforts of Valhalla.

The Partnership

On November 13, Valhalla revealed its partnership with Dubai’s Mall of the Emirates, a prestigious shopping destination in the heart of Dubai. The collaboration will entail Valhalla’s branding being prominently displayed across 93 screens in the mall as part of a four-week campaign running from November 15 to December 12.

Mall of the Emirates

• Situated on Sheikh Zayed Road in Dubai, Mall of the Emirates is an iconic landmark attracting millions of visitors annually.
• With daily foot traffic of around 111,500 people, the mall provides an ideal platform for Valhalla to reach a diverse and international audience.
• The mall spans an impressive 255,489 square meters and offers over 630 retail outlets, 80 luxury stores, and 250 flagship stores.
• Popular attractions within the mall include Ski Dubai, Magic Planet, VOX Cinemas, and over 100 dining options.
  

  Campaign’s Objective
  

  Valhalla aims to strengthen its presence in the UAE, a key market for crypto adoption. The UAE ranks as the third-largest crypto economy in the MENA region, with $34 billion in crypto transactions recorded between July 2023 and June 2024, showcasing a remarkable 42% year-on-year growth.

  Dubai’s Crypto Evolution
  

• Initiatives like the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA) have propelled Dubai into a leading crypto hub.
• The city’s crypto-friendly regulatory frameworks have attracted major players and startups, cementing its status as a global crypto leader.
  

  Valhalla’s Strategy
  

  By showcasing its brand at Mall of the Emirates, Valhalla aims to leverage Dubai’s growing crypto ecosystem and boost awareness and adoption of its platform. This campaign follows a recent marketing initiative at WAFI Mall, further solidifying Floki’s position in the Dubai crypto scene.

  About Valhalla
  

  Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players the opportunity to explore, tame, and battle with creatures known as Veras. The game’s player-driven economy and dynamic combat system set it apart in the gaming industry.

  About Floki
  

  Floki serves as the people’s cryptocurrency and utility token of the Floki Ecosystem, focusing on utility, community, philanthropy, and strategic marketing. With a global holder base exceeding 490,000, Floki aims to become the world’s most recognized and utilized cryptocurrency.

  For more information, visit Valhalla’s website.

  Contact: Vidal Pedro
  Email: Marketing@floki.com

  This groundbreaking partnership between Valhalla and Dubai’s Mall of the Emirates signifies a significant step in Valhalla’s global expansion strategy, targeting the lucrative UAE market. By leveraging the high foot traffic and diverse audience of the mall, Valhalla aims to enhance awareness and adoption of its blockchain game and ecosystem within Dubai’s flourishing crypto landscape. Floki’s strategic marketing initiatives in key locations like Mall of the Emirates and WAFI Mall demonstrate a commitment to establishing a dominant presence in the Dubai crypto scene, further solidifying its position as a leading player in the cryptocurrency market.