Günther Mårder and Fabian Bengtsson are on a mission to uncover startups that meet specific criteria, as reported by Breakit. Their goal is to find companies with sustainable business models, strong founding teams, and a clear path to profitability. The duo, known as “Greenfrug,” combines the concepts of sustainability and frugality in their investment strategy.
While the AI sector is currently experiencing a boom, Mårder and Bengtsson are cautious about investing in what they perceive as potential bubbles. Instead, they are focused on companies that are creating real value in the market. Their aim is to identify and invest in up to ten companies per year over the first five years, with the hope that some of these companies will eventually go public.
Their approach emphasizes personal introductions and recommendations over cold pitches. They intend to be actively involved as owners in the companies they invest in for at least five years. By taking a hands-on approach, Mårder and Bengtsson believe they can help these companies grow and succeed in the long term.
As the duo sets out on their investment journey, they are guided by a commitment to sustainability, innovation, and responsible business practices. Their unique perspective on capital utilization and cost-effectiveness sets them apart in the competitive world of venture capital. With their blend of expertise and vision, Günther Mårder and Fabian Bengtsson are poised to make a significant impact on the startup ecosystem.