The Impact of Phasing Out the Crown in Logos on Danish Businesses
In Denmark, there is a significant change happening for businesses that have historically used the crown in their logos. While the move may seem like a small adjustment, it has far-reaching implications for companies that have a strong connection to the crown symbol.
Historical Connection to the Crown
According to Cecilie Nielsen, businesses that can prove a historical connection to using the crown may be permitted to continue using it in their logos. This means that companies with a legitimate tie to the crown symbol can apply to the National Archives to retain the iconic emblem.
Although the decision does not rest with the royal family, the National Archives will review applications to determine if a company has a valid historical association with the crown. This process ensures that not all businesses will have to say goodbye to the crown in their logos.
Disappointment from Businesses
One such company affected by the phasing out of the crown symbol is Danæg, a long-standing supplier of eggs to the Danish royal family. Since 1900, Danæg has held the title of “Supplier to the Royal Danish Court,” a designation granted by King Frederik VIII in 1906.
Anders Raskov Kodahl, the CEO of Danæg, expressed disappointment over the decision to discontinue the use of the crown in their logo. While they respect the ruling, Kodahl emphasized the significance of being able to market themselves as a supplier to the royal family, especially for their international trade relations.
As an exporter, Danæg values the prestige associated with being a supplier to the royal family, particularly in markets like Asia where they are expanding their presence. Kodahl highlighted the pride that comes with the title of “Supplier to the Royal Court” and its role in fostering new business opportunities.
Conclusion
The decision to phase out the crown in logos for businesses with historical ties to the symbol reflects a broader shift in branding and cultural significance. While some companies may need to adapt their branding strategies, those with a genuine connection to the crown can seek approval to continue using it.
FAQs
Can businesses with a historical link to the crown still use it in their logos?
Yes, companies that can demonstrate a legitimate historical connection to the crown symbol can apply to retain it in their logos through the National Archives.
How does phasing out the crown in logos impact international trade?
For businesses like Danæg, being able to market themselves as suppliers to the royal family holds significance in establishing new trade relationships, especially in markets like Asia.