Homemaid is a leading cleaning company headquartered in Halmstad, offering a range of services to both individuals and businesses. With a focus on regular home and office cleaning, as well as deep and moving cleaning services for one-time customers, the company generates the majority of its revenue through subscription-based services.
Founded in 1997, Homemaid has seen significant growth over the years, with over 490 million SEK in revenue. The company has expanded its operations through several acquisitions, now offering services in around fifty locations across Sweden. While over 60% of its revenue comes from Central Sweden, the rest is primarily from Southern Sweden, with less than 0.5% from Northern Sweden.
The company’s largest shareholder, Håkan Blomdahl, who also serves as the chairman and major shareholder in Arbona and Veteranpoolen, owns 23% of the capital and 15% of the votes. Mats Claesson, the chairman of the board, owns 13% of the capital and 41% of the votes through his company. CEO Stefan Häggkvist holds shares worth 8 million SEK (2% of the company) and has been in his position since 2019.
Homemaid has pursued an active acquisition strategy to enter new markets in Sweden, focusing on acquiring companies in corporate cleaning and home cleaning. Several small acquisitions have been made in recent years, including KS Städ & Fönsterputs Almvik, Top Städ Service i Sverige, Städhuset i Stockholm, Pro Assistans Sverige, and Dala Service.
The company’s strong performance in Q3 of 2024 reflects its potential for growth and profitability. With a solid organic growth rate and a focus on efficiency and customer service, Homemaid is well-positioned to capitalize on the growing demand for cleaning services in Sweden. The company’s active engagement with its subsidiary companies and dedication to improving operational efficiency bodes well for its future profitability.
Looking ahead, Homemaid’s forecast and valuation indicate promising growth potential. With a strong market presence and a clear strategy for expansion, the company is poised to capture a larger share of the cleaning market in Sweden. By leveraging its resources, systems, and expertise, Homemaid can continue to drive growth and deliver value to its shareholders.
In conclusion, Homemaid’s solid financial performance, strategic acquisitions, and focus on customer satisfaction position it as a key player in the cleaning industry. With a strong leadership team and a clear vision for the future, the company is well-equipped to navigate the competitive landscape and achieve sustainable growth in the coming years.