The Impact of Targeted Advertising on iDNES.cz
When you agree to see ads instead of paying for content (i.e., consent to the use of cookies and other network identifiers for targeted advertising purposes), you will be shown ads on our websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, both targeted and non-targeted. Targeted ads are based on profiling your habits and interests from data collected about your online activities to show you ads that will interest you. This targeting is done by both MAFRA, a.s., and advertising partners (a total of 84), whose list and more information can be found here.
Revoking Advertisement Consent and Premium Access
You can revoke your consent for targeted advertising at any time. However, if you do, you will be prompted to switch to ad-free iDNES Premium. Consent for other purposes, not related to targeted advertising (e.g., displaying content based on your interests, etc.), can be changed or revoked in the Detailed Settings section without having to switch to ad-free iDNES Premium. Consent is granted for a period of 1 year (but limited by the cookie’s lifespan, in which information about consent will be stored).
Data Processing and Privacy Settings
We and our partners process data in the following ways: Storing and/or accessing information on devices, Using limited data for ad selection, Using profiles for selecting personalized content, Creating profiles for personalized content, Ad performance measurement, Understanding the audience through statistics or combinations of data from different sources, Using profiles for selecting personalized ads, Developing and improving services, Creating profiles for personalized ads, Content performance measurement, Technical operation of the websites.
Free Access with Targeted Advertising Consent
If you opt for iDNES.cz for free and give us consent for targeted advertising, the consent will always be granted for the purposes mentioned above in bold.
Changes for Registered Users
Registered users and iDNES Premium users can temporarily access our sites in the original way.
The system is currently in a trial mode for a portion of users. The new conditions apply to registered users from 20.9.2024.
For more information on the use of cookies, visit here.
Additional Terms and Conditions
You can find the terms and conditions for using iDNES Premium without ads and the terms and conditions for using websites with consent for targeted advertising, which will govern the respective relationship.
- 1 Except for a few specific ad formats difficult to remove from content, such as commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you consent to targeted advertising on them, we will assume that you have given it for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.