The Impact of Advertising on iDNES.cz
Advertising plays a significant role in the online experience of users, particularly on popular websites such as iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. By agreeing to view ads instead of paying a fee, users consent to the utilization of cookies and other network identifiers for targeted advertising purposes. This allows for both targeted and non-targeted ads to be displayed based on the profiling of user habits and interests gathered from their online activities.
Targeted Advertising
- Targeted ads are tailored to individual preferences and behaviors to ensure that users see ads that are relevant to them.
- MAFRA, a.s. and its advertising partners, totaling 84, are responsible for carrying out this targeted advertising.
Revoking Consent and Premium Options
Users have the right to revoke their consent for targeted advertising at any time. However, revoking this consent may prompt users to switch to an ad-free iDNES Premium experience. Consent for other purposes, unrelated to advertising targeting, can be modified or withdrawn in the Detailed Settings section without the need to transition to iDNES Premium.
Data Processing and User Rights
Under legitimate interest, certain data (excluding data for advertising targeting) is processed. Users can object to data processing based on legitimate interest and adjust privacy settings in the Detailed Settings section. These settings apply to the following websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Data Usage and Profiles
MAFRA and its partners handle data for various purposes, including storing/accessing information on devices, selecting limited data for ad personalization, creating profiles for personalized content, measuring ad performance, understanding the audience through statistics, using profiles for personalized ad selection, improving services, measuring content performance, and managing website operations.
iDNES Premium and Advertising Consent
Registered users and iDNES Premium users can temporarily access our websites in their original format. The system is currently in a trial phase for a select group of users, with new conditions for registered users taking effect from September 20, 2024.
Additional Information
For more details on cookie usage, please refer to the link provided. Furthermore, the terms and conditions for iDNES Premium without ads and for using websites with advertising consent can be found in our business terms.
FAQ
1. Can users opt out of targeted advertising on iDNES.cz?
Yes, users can withdraw their consent for targeted advertising at any time.
2. What are the benefits of iDNES Premium?
iDNES Premium offers an ad-free browsing experience for registered and premium users.
3. How does data processing differ for targeted advertising and other purposes?
Data processing for targeted advertising is based on user habits and interests, while data processing for other purposes may involve legitimate interest.