Fredrik Eklund’s journey in the real estate world began at J C DeNiro, the company owned by actor Robert DeNiro’s uncle. His exceptional sales skills quickly propelled him to success, with over $50 million in sales during his first year, earning him a nomination for ‘Rookie of the Year’ by the Real Estate Board of New York.
Since then, Fredrik Eklund has become a household name in the industry, thanks to his appearances on the hit TV show Million Dollar Listing New York. Viewers have been captivated by his signature high-kick and his ability to set record-breaking prices for luxury properties.
But what lessons can we learn from Fredrik Eklund’s many successful sales? Here are five tips that the star broker emphasizes for readers to maximize their property sales:
1. Styling and Staging:
While you may believe that the focus should be on the apartment itself, Fredrik Eklund emphasizes the importance of styling and staging. Your furniture and decor can significantly impact the selling price of your property. Investing in professional styling services can make a big difference in attracting potential buyers.
2. Lighting:
Natural light is a key selling point for any property. Ensure that your space is well-lit and that potential buyers can see the natural light coming in. According to Eklund, removing heavy curtains and opening windows can make a significant difference in showcasing your property.
3. Baking:
It may sound cliché, but according to Fredrik Eklund, the smell of freshly baked goods can create a welcoming atmosphere for potential buyers. Avoid synthetic scents and opt for a more natural approach to create a warm and inviting ambiance.
4. Photography:
High-quality photographs are essential for showcasing your property and attracting potential buyers. Eklund stresses the importance of investing in a professional photographer to capture the best angles and features of your property.
5. Choose a Record-Setting Broker:
With thousands of registered brokers in Sweden, it can be overwhelming to choose the right one. Fredrik Eklund advises sellers to look for a broker who is driven by setting records rather than focusing solely on their fee. Find someone who is passionate about achieving exceptional results and is dedicated to maximizing the value of your property sale.
By following these tips from Fredrik Eklund, sellers can enhance their chances of a successful and lucrative property sale. Embrace the power of styling, lighting, ambiance, photography, and choosing the right broker to make the most of your real estate transaction.