DNB brokered a deal on Monday afternoon, selling 2 million shares in the brand company New Wave at a price of 113 kronor per share. The transaction is valued at approximately 226 million kronor. New Wave’s CEO and major shareholder, Torsten Jansson, confirmed in a text message that he is the seller in this transaction. The buyer is the Douglas financial family, who already owns 90,000 shares in the company.

“I want to ensure that I can continue to support investments in sports, children, and youth, as well as Craft Arena in the long term. The Douglas family is a very serious buyer who is likely to be a good long-term partner for me and my family,” Jansson wrote in the text message.

This sale marks the largest single transaction that Jansson has made in New Wave, according to Holdings data. After the deal, the Douglas family will become the eighth largest shareholder. Despite this, Torsten Jansson will retain control of the company, holding 32.1% of the capital and 81.5% of the voting rights.

Following the news of the sale, New Wave’s stock price strengthened.

The strategic move by Torsten Jansson to sell a significant portion of his shares in New Wave to the Douglas family has generated interest and speculation within the financial community. Many analysts are now closely watching how this transaction will impact the company’s future direction and growth trajectory.

The Douglas family’s reputation as a serious and long-term investor brings a sense of stability and confidence to New Wave’s shareholder base. With their existing stake in the company and this new acquisition, the Douglas family is poised to play a more influential role in shaping the strategic decisions of the brand company.

As New Wave’s stock price reacts positively to the news, investors and market observers are eagerly awaiting further developments. The dynamics of this transaction and the implications for New Wave’s future performance are sure to be closely monitored in the coming days and weeks.

Shares: