Skistar is a prominent player in Scandinavia’s ski resort industry, with its stock priced at 165 kr. The company operates ski resorts in six locations: Åre, Sälen, Vemdalen, Hemsedal, Trysil, and Stockholm (Hammarbybacken). Skistar holds a 41% market share for lift passes in Scandinavia, with 49% in Sweden and 31% in Norway.
The largest shareholder is Mats Paulsson, with 24% ownership and nearly 47% of the voting rights. Aeternum Capital, controlled by Norwegian shipping billionaire John Fredriksen, owns 19% of the company’s capital and almost 14% of the voting rights. CEO Stefan Sjöstrand, who joined in spring 2020, has shares worth 6.5 Mkr and previously held key positions at IKEA.
With a turnover of 4,679 million Mkr, Skistar’s financial outlook is promising. The company’s revenue is expected to increase steadily over the coming years, reaching 5,494 million Mkr by 2026/27. This growth is driven by consistent operational improvements and strategic investments in infrastructure and services.
Skistar’s strong financial performance in Q2 of the 2024/25 fiscal year reflects the company’s resilience and adaptability in the face of challenges. Despite adverse weather conditions in January and February, Skistar managed to maintain a high occupancy rate and deliver a robust operating margin of 43.1%.
The company’s diversified revenue streams, including lift passes, accommodation bookings, ski school services, and equipment rentals, contribute to its stable financial position. Skistar’s online booking platform attracts over 28 million visitors annually, with more than half of its revenue coming from advance bookings.
Skistar’s focus on digitalization and customer experience has paid off, with over 75% of lift passes sold online. The company’s e-commerce segment, particularly the EQPE brand, has seen significant growth, indicating a strong market presence and brand loyalty.
Looking ahead, Skistar’s investment strategy includes expanding its lift systems and developing its resorts to enhance visitor experience and attract new customers. The company’s commitment to sustainable growth and operational efficiency sets it apart in the competitive ski resort industry.
In conclusion, Skistar’s solid financial performance, strategic investments, and market leadership position make it a promising investment opportunity. Despite short-term challenges, the company’s long-term outlook remains positive, driven by its strong management team, diversified revenue streams, and commitment to innovation and growth.