Markets
E.W. Scripps Names Jen Carfley to Head SMB Advertising: What It Signals for Local Media Stocks
E.W. Scripps has tapped Jen Carfley to spearhead its small-and-medium-business advertising division, a strategic bet on the fastest-growing segment of the local TV ad market. Here is what the appointment signals for SSP shares, local media dynamics, and related trades.